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Senior Sales Lead

Company: Townsquare Media
Location: Victoria
Posted on: January 7, 2022

Job Description:

- Townsquare Media

Townsquare Media Victoria is seeking an experienced Senior Sales Leader, with a true hunter mentality to bring our full suite of cross - platform solutions to market. The ideal candidate has an entrepreneurial spirit, who works with a sense urgency and passion.

Core Responsibilities

  • Determine a strategy for identifying, connecting, and closing new opportunities in your local market
  • Prospect and identify potential clients using our proprietary data and analytics
  • Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities
  • Using your influencing and relationship-building skills, you provide world-class client service, research, and market analysis to create a successful campaign for our clients
  • Responsible for bringing our premier marketing and advertising solutions to local and regional businesses in the Twin Falls market
  • Diversifying our clients solutions through cross-selling a variety of marketing solutions including, broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Social, etc.), live event sponsorship, and much more
  • Manage and grow an existing book of business
  • Building relationships with local & regional businesses and providing them with multi-media advertising solutions
  • Create, implement & execute on a Sales Territory/Account Plan to drive direct and agency sales efforts
  • Work with
  • Perform extensive needs assessments with prospects (acquisition), and existing customers (cross sell) to determine how TSQ Solutions offer the best results for your customers
  • Deliver compelling presentations that highlight the TSQ competitive advantages
  • Develop needs-based solution proposals
  • Identify, organize and focus internal resources (pre-sales and post sales) that are required to affect close of new sales opportunities
  • Meet and Exceed Revenue Targets
  • Thrive in a business development role which includes prospecting within a defined geography as well as expanding, thru cross-sell, existing client relationships
  • Be successful with cold calling, prospecting and scheduling your own appointments as this is a front line seller role focused on Regional Agencies and Direct Clients
  • Research opportunities thoroughly and proactively, identifying an advertiser's needs while working with Client Services to propose efficient solutions
  • Expert level understanding of exchange platform and advanced audience targeting capabilities and their value proposition for customers to drive business unit growth and revenue
  • Establish strong relationships with advertising agency and client-direct personnel, including all decision-makers and key influencers from junior media planners to top management
  • Act as a digital media mentor and resource to our client base and general sales staff
  • Become a positive and influential presence in your region


    • Minimum 2 years sales experience as an individual contributor in a sales (hunter) role
    • Consultative/Solutions selling experience vs. a single Product selling background
    • Proven track record in meeting/exceeding monthly, quarterly and annual revenue goals
    • Consistent performer and responder to daily, weekly and monthly Sales KPIs
    • Demonstrable experience at new market and revenue development
    • Previous Radio, Events and Sponsorship sales experience a huge PLUS
    • Independent, Entrepreneurial, comfortable in a fast pace environment
    • Detail-oriented, someone who rolls up their sleeves and gets the job done
    • Intellectual curiosity to surface insights & implications and use this knowledge to think creatively about how to advance TSQ Regional offerings
    • Exceptional communication skills with the ability to clearly articulate compelling value propositions for TSQs Solutions
    • Excellent verbal and written communication skills
    • Superior knowledge of new/emerging digital advertising technologies and techniques
    • entrepreneurial spirit, a self-starter, who works with urgency and passion
    • Bachelors Degree or equivalent experience is required, Advanced degree a plus

      About Us

      Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as,, and, along with a network of national music brands including,,, and


      Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Medias employees to perform their job duties may result in discipline up to and including Jobble

Keywords: Townsquare Media, Victoria , Senior Sales Lead, Sales , Victoria, Texas

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